Robertsdale Residents Outraged Over Controversial Buc-ee’s Billboard

By Marlena Begley | January 15, 2025


Robertsdale, Alabama — A new billboard along Interstate 10 has sparked controversy among local residents, with many decrying it as obscene and inappropriate. The billboard, advertising the popular Texas-based convenience store chain Buc-ee’s, features the phrase: “Buc-ee’s has that good bussy.”


The ad, which was installed earlier this month, quickly drew backlash from residents who feel the language used is offensive and unsuitable for public display.


“I was driving my kids to school, and I couldn’t believe what I saw,” said Sandra Clifton, a Robertsdale resident and mother of three. “I had to explain to my kids why that word isn’t appropriate, and I shouldn’t have to do that because of a billboard!”


For those unfamiliar, the term “bussy” is a slang word that originated in LGBTQ+ communities. It combines “boy” or “butt” with a vulgar term for a woman’s anatomy, referring to a gay man’s butthole. While the word has gained some mainstream recognition, many people find it explicit and unsuitable for general audiences.


Local pastor Andrew Wilkins called the billboard a “mockery of decency” and encouraged his congregation to boycott Buc-ee’s. “This is not the kind of message we want to send to our children or our community,” Wilkins said during Sunday service. “We must demand respect for our values.”


In response to the backlash, a Buc-ee’s spokesperson released a statement apologizing for any offense caused. “The intent of our advertising is always to be playful and engaging, and we understand that this message may have missed the mark. We are working with our advertising partners to address these concerns and are taking steps to revise the billboard as soon as possible,” the statement read.


Despite the apology, the controversy has fueled heated debates online and in local forums, with some arguing that the ad is harmless humor while others see it as a step too far.


“It’s a new generation,” said Tyler McKenzie, a college student and Buc-ee’s fan. “People need to relax. It’s just a joke. No one’s forcing them to like it.”


However, for many in this conservative community, the joke isn’t landing. A petition demanding the immediate removal of the billboard has garnered over 1,500 signatures in just a few days, and local officials have reportedly contacted Buc-ee’s corporate office to expedite the process.


As the controversy unfolds, one thing is clear: the billboard has succeeded in drawing attention — though perhaps not the kind Buc-ee’s intended. 

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