Dove’s Bold Move: “Shampee” Shines While New Shampoo Line Draws Mixed Reactions
By Cheryl Montego January 15, 2025 Dove, a staple in the personal care industry, has unveiled a new hair care product line that has stirred up a mix of admiration and revulsion. Leading the charge is “Shampee,” a golden yellow shampoo formulated to give hair a vibrant sheen, but the company’s decision to recolor its entire traditional shampoo line to brown with a slightly rancid smell has sparked an entirely different conversation. The Golden Glow of Shampee Shampee, with its golden yellow hue and promise of a healthy shine, is marketed as a revolutionary product. Enriched with minerals, the shampoo aims to nourish hair while providing a radiant, glossy finish. However, the product’s slight ammonia scent has raised a few eyebrows. “Shampee represents vitality and boldness,” said Amanda Harper, Dove’s spokesperson. “Its golden color is intentional, symbolizing confidence and brightness. The unique scent? That’s part of the experience — a sensory marker of something extraordinary.” Despi...